There’s really no straight jacket answer for this question. What you need is a combination of channels, and you can only discover them by trying. For instance, certain health products cannot be promoted via Facebook Ads. However, if you had a Facebook group, and you know how to keep a group lively and informed, you will […]
Great question. I’m gonna assume you have been trying out different platforms with varying degrees of ROI. There is a clutter of information and that clutter is going to get even bigger as we go. So in reality the way out is a change or modification in strategy. And this is where your content comes in. […]
There are several ways money can be made from an app. It could be an e-commerce app, where you are selling something. That’s direct revenue. Your app could be a game, where you are selling game tokens, like coins and keys for real money. Did you play Subway Surfers? Or your app could be hosting […]
Great question. I have had this same problem myself, so i can understand the concerns. On the one hand, you are worried about whether your idea might be stolen if you hire a developer to work on it. On the other hand it can take a whole lot of time to learn app development to […]
Absolutely. Digital Marketing is really quite wide and is very fast paced. Things change very quickly in the digital marketing space and its a good idea to know what areas of strength you have and concentrate on that So if content creation is your thing, by all means, focus on it and help businesses create […]
A good way to get started is to become a social media manager by managing social media pages for businesses. This means you will be posting relevant business content on those business pages in order to attract customers. You can then start to take free courses that teach you a lot of in-depth digital marketing […]
Question 1 – I will like to know or have clarity on how digital marketing works. Digital Marketing is any form of marketing you do using digital tools and platforms. In the days before digital, you would market your products via door to door, or by being in the market. Then later Radio and TV […]
As all things usually kick off, it starts with a simple idea. What you then do with that idea is another matter entirely. There are many different directions a simple idea may take, and i am eager to see where this one will lead. It started as a question inside my closed Facebook Group, BusinessBits, […]
There’s Busy… And there’s Productive! They aren’t the same. While you are most likely busy while being productive, you can be busy without being productive. As business owners, having a clear idea of the time value of money is one of the things we must master very quickly. What is the value of your time? […]
Your Digital Marketing Done Right! The Digital Marketing Audit is a program designed to x-ray the digital marketing efforts of small and medium scale businesses. It is a full-day workshop where each participating business will be dissected along the lines of their intended audience, marketing channels, their promotions strategies as well as advertising best practices. […]