As a certified Digital Marketing professional, one of the most popular questions I get asked by small businesses is how to make sense of the whole social media thing for their business. The fact is that it can be a little daunting, for most business people. This is one of the reasons why I put […]
Boost Your Business As you may or may not know, I have been a trainer on the Boost Your Business with Facebook Program for over a year now. At Digivate 360, we trained over 24,000 business owners across 12 cities in 2018. The Boost Your Business with Facebook 2019 Project kicked off in May 2019 […]
Your Digital Marketing Done Right! The Digital Marketing Audit is a program designed to x-ray the digital marketing efforts of small and medium scale businesses. It is a full-day workshop where each participating business will be dissected along the lines of their intended audience, marketing channels, their promotions strategies as well as advertising best practices. […]
This past week has been one of the most intense for me in my Digital Marketing journey. A little background. As a digital marketing executive, one of the greatest challenges is getting results for your clients. Often times, there are many reasons your campaigns fail or are unable to deliver on the results. A good […]
Often times, business owners take to Facebook and Instagram to try and find more customers and increase sales, and more often than not, the results they get are not as expected. A common scenario is to run an advert that ends up having lots of views, lots of likes, few comments, if any, and zero […]
Raising capital for your business is a skill every entrepreneur must possess. Raising capital, however, is no small feat. The road to raising capital for your business is filled with different types of challenges and the sooner you learn to navigate these challenges, the quicker you can position your business for external funds. […]
In my line of business, which is mostly digital, I’m constantly intrigued by how lives are affected by things which are strictly digital. My favourite example is Uber. My friend from eastern Nigeria has been in Lagos for about 2 months. Her blackberry smart phone, sadly, isn’t uber compatible. So, to get around, she sometimes […]