Question 6 – Considering the clutter of information on digital media, how do you get ROI on media spend?

Great question.

I’m gonna assume you have been trying out different platforms with varying degrees of ROI.

There is a clutter of information and that clutter is going to get even bigger as we go. So in reality the way out is a change or modification in strategy. And this is where your content comes in. Your content NEEDS to stand out from all the clutter.

When your content stands out, then more people will engage with it, and more engagement can lead to more sales.

You can push 50k advertising on a regular content, and people will just scroll past. But if your content is engaging and it stands out, by itself, it gets shared without you asking, and it gains you ROI. If you advertise such content, the effect is doubled.