advertising Archives - BusinessBits

June 11, 2019 by Ayodeji

Question 6 – Considering the clutter of information on digital media, how do you get ROI on media spend?

Great question. I’m gonna assume you have been trying out different platforms with varying degrees of ROI. There is a clutter of information and that clutter is going to get even bigger as we go. So in reality the way out is a change or modification in strategy. And this is where your content comes in. […]

Stop Leaving Money On The Table

In my line of business, which is mostly digital, I’m constantly intrigued by how lives are affected by things which are strictly digital. My favourite example is Uber. My friend from eastern Nigeria has been in Lagos for about 2 months. Her blackberry smart phone, sadly, isn’t uber compatible. So, to get around, she sometimes […]