As a certified Digital Marketing professional, one of the most popular questions I get asked by small businesses is how to make sense of the whole social media thing for their business. The fact is that it can be a little daunting, for most business people. This is one of the reasons why I put […]
Absolutely. Digital Marketing is really quite wide and is very fast paced. Things change very quickly in the digital marketing space and its a good idea to know what areas of strength you have and concentrate on that So if content creation is your thing, by all means, focus on it and help businesses create […]
A good way to get started is to become a social media manager by managing social media pages for businesses. This means you will be posting relevant business content on those business pages in order to attract customers. You can then start to take free courses that teach you a lot of in-depth digital marketing […]
Question 1 – I will like to know or have clarity on how digital marketing works. Digital Marketing is any form of marketing you do using digital tools and platforms. In the days before digital, you would market your products via door to door, or by being in the market. Then later Radio and TV […]
In my line of business, which is mostly digital, I’m constantly intrigued by how lives are affected by things which are strictly digital. My favourite example is Uber. My friend from eastern Nigeria has been in Lagos for about 2 months. Her blackberry smart phone, sadly, isn’t uber compatible. So, to get around, she sometimes […]