Fundamentals of Facebook Advertising
In October 2018, I and a few other digital marketing professionals bagged the Facebook Blueprint Buying and Planning certifications. Not only was it a hard-fought and hard-won exam, but it also opened up some interesting opportunities. This is what has birthed Fundamentals of Facebook Advertising.
In the month since bagging the certificate, I have been busy mapping out the best ways to maximize its presence in my bag. Some of these will be revealed soon.
One of the first things I have done is to write an ebook that can start anybody off from the basics. It’s the first in the series and its available for sale on Paystack.
Fundamentals of Facebook Advertising is a step by step guide to understanding how Facebook Advertising works. It takes the reader through the correct understanding of the Facebook Campaign set up and the available Campaign objectives and when it is appropriate to use each one.
The book also explains the difference between boosting a post and running an ad campaign and how much more value you can get by using the correct approach.
The book also contains bonus material at the end which shows the reader a step-by-step process for sending prospective customers to your WhatsApp from Facebook Advertising.
Fundamentals of Facebook Advertising is currently selling on Paystack at N2,500