Fundamentals of Facebook Advertising

In October 2018, I and a few other digital marketing professionals bagged the Facebook Blueprint Buying and Planning certifications. Not only was it a hard fought and hard won exam, it also opened up some interesting opportunities. This is what has birthed Fundamentals of Facebook Advertising.

In the month since bagging the certificate, i have been busy mapping out the best ways to maximize its presence in my bag. Some of these will be revealed soon. 

One of the first things i have done is to write an ebook that can start anybody off from the basics. It’s the first in the series and it has gone on sale already.

The Book

Fundamentals of Facebook Advertising, is a step by step guide to understanding how Facebook Advertising works. It takes the reader through the correct understanding of the Facebook Campaign set up and the available Campaign objectives and when it is appropriate to use each one.

The book also explains the difference between boosting a post and running an ad campaign and how much more value you can get by using the correct approach.

The book also contains bonus material at the end which shows the reader a step-by-step process for sending prospective customers to your WhatsApp from Facebook Advertising.

As an incentive to customers, you would also get a free 1-hour consultation with me if you need it. 

Fundamentals of Facebook Advertising is currently selling on BookSale at N2,500 and a Black Friday offering. It is also selling on Amazon as well. 


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